For the people who have never been hit by a Google penalty, this article is just for you. It is one of the feelings you do not want to experience in your business. To make it worse, imagine your potential clients or partners look up on Google and notice that you have been penalised. While you plan your SEO strategy for the year, look out for the following things. If any of these things are happening you are bound to face a Google penalty. Linking to Your Homepage
For the matter of fact, there is nothing wrong with including homepage links into your backlinks strategy as long as it is done in the right way. Most people believe that directing more links to the homepage of their business website will help the website rank higher. One thing to know more clearly is that Google does not rank websites but instead it ranks the pages. Therefore, it is necessary that you link to quality content within the website and not the homepage. Homepage links are fine if they are done naturally. Link Farms and Wheels Link farms are nothing more than a series of websites that are set up by SEOs for the whole purpose of creating backlinks to a specific site. Normally, they are created using free platforms like the WordPress for the sole purpose of trying to manipulate the search results. Some SEO professionals use link wheels without incorporating link farms. It is an effective method of backlinking and occurs to be natural with high quality content. Linking from Penalised Websites Make sure you are never linked from a website that is sandboxed by Google. There is a reason that they are sandboxed and there is no benefit of having links from them. Keep it a practice to acquire links from sites that are trusted by Google and not penalised by them. The only way you can know if you are penalised is through webmasters. Notifications of manual actions are provided to webmasters through Google Webmaster Tools Buying Links Keep it a practice to never purchase any links. This is one of the violations of Google policies and one of the most highlighted reasons that websites get sandboxed. Like mentioned before, links should come naturally and can be accomplished through valid link acquisition strategies. To explain in short, buying links can mean you are entering the room of black-hat marketers. You are more likely to end up with links that violate all the issues highlighted thereby.
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