Every year there are new SEO speculations and trends that surface. Over years, there are various search engine optimisation techniques that have provided great results and yet today they provide the same results overall. But like in any field, there are going to be various new trends that you will have to shift your focus to. People usually have one common questions related to SEO i.e. “What is new in terms of SEO?” SEO is one of the constantly changing technical field that never seems to sit idle for long. Following are trends that you need to be aware of in the year 2017. HTTPS is no longer just an option
Hypertext Transfer Protocol Secure (HTTPS) keeps the data that is exchanged between the client computer and the web server secured. People now make use of the Internet more than they used it a few years back. Therefore, they expect utmost security while visiting a website. If you choose to switch to using https, the cost of implementing it is minimal and it provides you with security benefits. Apart from the security benefits, Google has confirmed it is a ranking signal. You can look up online so that you understand the process very well. Long form content will continue to perform well in the search results Most digital marketing professional have realised that long form of content (which is typically 2000 words and more) tends to perform better comparatively in the search results. For all the people who are looking to be ranked organically, this strategy is proven to be one of the best and continues to be the sweet spot. Alongside, it even provides the value that is needed to convert website visitors into leads, sales and revenue. Social media will be an even larger referral traffic goldmine Imagine the amount of activity and engagement that occurs on social media on daily basis. Now-a-days, all the products and services are easily discoverable on social media sites. Because of this the consumers tend to be turning to social media more when they have find the need of customer support. Most brands in today’s world are more active on multiple social media platforms daily and thus it is a major source of quality referral traffic. Home based voice search will increase There are many applications that convert speech-to-text allowing their users to search for almost anything without them having to lift their fingers. They provide you answers to everything and these application services will continue to evolve by adding new features. This way local businesses could be newly found. Google will show more love to Accelerated Mobile Pages (AMP) There is no secrecy in the fact that Google is a fan of AMP. As webpages load instantly, they provide the user with a flawless experience. An AMP open source website provide the following information, “AMP is a way to build web pages for static content that render fast. AMP in action consists of three different parts: AMP HTML is HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML. The AMP JS library ensures the fast rendering of AMP HTML pages. The Google AMP Cache can be used to serve cached AMP HTML pages.”
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