Having a great content marketing base is extremely beneficial for extending your reach, driving traffic and to achieve your business goals. Somehow, there are few business owners that claim content marketing was not as effective for their businesses as it was for others. Here are few of the reasons for you to understand why is your content marketing failing and what you can do to get it back on track. Your content is too short
Since there is no optimal word count on how much content should be written, the perfect length depends on various factors:
Way to fix it: It is essential that you remember that, the content quality is always more important than the content length. This is in spite of the fact that more content does a better job of covering the topic. Aim to have a content length of 1000 words for a blogpost. To achieve the ranking you are hoping for, aim for 1500-2000 words minimum. You do not have a content plan Usually business owners post irregularly to their business blogs and social media and yet generate good results. This strategy, moreover the lack of strategy ends up impacting the business in a bad way. For any content marketing strategy to flourish, it needs consistent efforts. Way to fix it: Come up with a simple content marketing plan and make sure you stick to it. Always remember that being consistent is the key even if that means you are posting very little. The plan that you have come up with should document the type and frequency of the content you are going to create and promote. Most importantly, your plan should have the specific goal for your content marketing. Your content is not optimised for search The research claims that social media has taken over search in terms of website traffic referrals. However, it even claims that search drives 10x time more traffic to shopping sites than social media. In order to be successful, it is important that your business is ranked for popular industry keywords. The vital part of achieving these rankings is by optimising your content for search. Ways to fix it: Every content that you are creating should be optimised for search. On-page strategies include using your keywords in:
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